You and your company are unique and so are your sales requirements.


That is why I offer you a tailor-made solution. Not an off-the-shelf product.

Together with you, we will develop a precise plan for your individual training and coaching programme according to this philosophy so that your Account Managers and B2B sales representatives make even more profitable sales.
I would be happy to explain to you in a personal conversation how you can manage it.

  • ​always focus on the right accounts
  • ​increase your Share of Wallet by at least 10% p.a.
  • to always drive negotiations in your favour
  • manage your sales teams to increase revenue continuously

If you would like to make an appointment, please fill in the form and follow the instructions on the next page.

YES, I WANT TO TALK

You can also call me personally to make an appointment: +49 177 7868155

Companies that took their Key Account Management to the next level with my help 

I know the problems

More than 30 years of experience in which I have held positions ranging up to top manager in internationally renowned companies.


Immediate Results

We are working on specific challenges in order to start our cooperation directly with an increase in turnover.


Custom- made solutions

There are no standard measures, because your business is unique and requires an individual tailored approach.

What my clients say

"Armin has been working with us since August 2014 and he has become more than just a new customer acquisition agent in the course of our collaboration: Armin is our listener and trusted advisor.
He coaches our consultants to improve their sales skills and brings all his experience to bear when it comes to improving the results of initial appointments, improving the quality of our offerings, developing trusting customer relationships, as well as forming and closing deals".

- Dr. Alexander Bogner
CEO INFOLOGIS AG

"Our Key Account Managers liked Armin's Account Management Formula very much. His coaching programme was structured and logical with just the right mix of theory, practice and coaching. The examples from professional practice and his dedicated presentations made each session something special for the participants.

I can recommend Account Management Formula to any company that wants to introduce professional account management or those that are looking for new ways to deal with key account management".

- Jürgen Samuel
CEO iQuest Group*
*At the time of co-operation

"In a two-day seminar (plus web coaching), Armin turned our understanding of new customer acquisition and account management completely upside down and showed us ways we wouldn't have come up with ourselves.

He was prepared very well for the special conditions in our industry, in order to be able to parry our daily challenges with pragmatic and realisable suggestions.

- Thomas Bender-Hoffmann
Managing Director & Head of Sales ColorDruck Solutions GmbH*

The Basis: Account Management Formula (AMF)

From 4.900€ per month

100% money back guarantee

  • Up to 10 sessions - freely choice and individually tailored to your needs
  • Each session includes theory, practice and coaching
  •  2 Q&A calls per month 
  • 24/5 email support; response within 24 hours,
  • Working on real cases from your company (deal coaching)
  • You get all templates, tools and methods as downloads - 100% free of charge
  • Up to 7-digit sales growth in the first year

Call me and we will develop - based on AMF - an individual program for you!

Your business growth comes first.

Ready to go? Click on the button below to receive your individually tailored programme.

Yes, I want this!

About me

My name is Armin Rau and I am the creator of Account Management Formula. 

With this program and my experience, I have helped many small and medium businesses to increase their share-of-wallet with existing customers as well as find and win completely new customers. And always with a focus on benefit and profit, because anyone can sell on price.

I have bundled my more than 30 years of experience in sales, customer care and strategic management into structured programmes. It makes me happy to share my pragmatic methods, tools, tips and tricks on a solid theoretical basis and thus pass on my experience. 

On five continents I have worked as Senior and Top Manager in the areas of Business Development, Account Management and General Management on complex services and solutions and contributed to more than 400 million € in sales success.

Armin Leonhard Rau, 2020
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